Getting Listed in ODP/DMOZ

Short for "Open Directory Project" on the one hand and "Directory Mozilla" on the other, these two acronyms hide an important fact: this directory is a key place to have a website listing. Read on to find out the ins and outs of obtaining an ODP listing.

What Is ODP/DMOZ?

There are several important things to know about ODP/DMOZ

• This directory is explicitly not an attempt to catalogue all the material available on the World Wide Web. Instead, it aspires to be a "highly selective" and carefully categorized directory of pages and websites that meet the criteria of being "useful to users." Focused on objectivity instead of promotion, this largest of the directories is edited completely by volunteers.

• There are two directories that webmasters are recommended to submit to byGoogle Webmaster Help Center Guidelines, and ODP/DMOZ is one.

• ODP/DMOZ listings are free, unlike the Yahoo! directory which has a cost of $299.00 for submitting a directory listing and $299.00 per year annual fee thereafter if the listing is accepted (and the cost is higher for sites with adult content).

What's the Value of an ODP/DMOZ Listing?

ODP/DMOZ is one of Google's trusted sources, and while not having an ODP/DMOZ listing won't keep you out of Google, having a listing increases your site links because of its many clones and may help your rankings by Google. Moreover, Google is not the sole search engine that depends on ODP/DMOZ listings. The fact is, the data from OPD/DMOZ is used by its partners who include:

• AltaVista
• AOL
• Lycos
• MSN
• Netscape
• Webcrawler
• Yahoo

But an another important point is that your submission is not the only way your site can get into ODP/DMOZ. So before you submit your site, check to make sure it isn't already listed.

What Criteria Does ODP/DMOZ Have?

Now we come to some of the aspects of ODP/DMOZ that sometimes give webmasters difficulty. First, ODP/DMOZ reserves the right to reject any submission that they don't believe belongs in the directory and to do so without notice and without providing any recourse. There are, however, some submission guidelines that they provide, and following them is likely to improve your chances:

• Your site must contain unique Content—they exclude mirror sites, redirected sites, and sites filled with affiliate links.

• You must not submit your site multiple times or this in itself may ensure that you are not listed. There is a separate update process for changes after acceptance.

• Your site must not have illegal content of any kind.

• Your site must be fully developed, so don't submit while the "under construction" sign is still up.

• You must choose the proper category for your submission, both in terms of language and for content, choosing the most precise category available.

More information about criteria is available at http://www.dmoz.org/add.html

How Does One Submit a Listing?

• Make sure you understand the categories, using http://www.dmoz.org/help/cats.html as a resource.

• Start at http://www.dmoz.org and navigate to the category you have chosen.

• Click "Suggest URL" on the menu. This takes you to "Submit a Site to the Open Directory."

• Read the guidelines and fill in the form. Pay special attention to the required formatting for the title and site description.

• Read the terms of agreement, provided at the end of the form.

How Can You Improve Your Chances?

A number of people give advice about getting into ODP/DMOZ, but they make only a few simple points:

• Follow the guidelines to the letter.
• Submit to the proper category.
• Avoid promotional language.
• Don't even think about trying anything sneaky.

Common Issues

The two frequently heard complaints about submitting a site to ODP/DMOZ is that it takes a long time and that there is no feedback and recourse.

• Timing: ODP/DMOZ says that submitters should expect the process to take from 2 weeks to several months.

• Feedback: Whether your site is accepted or rejected, you will not hear from ODP/DMOZ about it – you will only discover the fact by either finding it in the directory this article has all rights reserved and is copyright by 100 Best one day, or never finding it there. There is no accepted way to contact ODP/DMOZ for follow-up, and no way to get a second chance.

Guide to SEO and Link Building

Per Comscore Market Research Study, 60% of average website's traffic comes from search engines. Google organic search alone drove an average of 41% of all traffic to the websites in Comscore study. For most websites then, the single most important thing to do to increase traffic is to optimize for Google's organic search algorithms and create content that speaks to relevant search.

There are two main categories for optimizing your website for search engines: On-page and Off-Page. On-page optimization means:

• Creating valuable content on your website
• Ensure your content is rich with relevant keywords for your industry
• Building clear site structure, navigation, and sitemap
• Creating friendly url that is packed with your keywords
• Get a good domain name that contains your keywords

Off-page optimization means

• Getting inbound links from other relevant websites

Why Links Matter For SEO?

Links are a source of traffic.

The more inbound links you have to your website, the higher the chance your potential customers could discover your products or services.

Relevant inbound links improve your organic search engine rankings.

Search engine robots crawl the web to analyze the vast amount of websites' contents and prioritize the relevancy of each website. Building relevant inbound links to your website with relevant anchor text is the most important thing you can do to improve your organic search engine ranking.

Your Website's Content And Inbound Links

Both content and inbound links are important for your website to rank high in search engine. Google controls 70% of search market and one of the most important factors in Google's search algorithm is inbound link popularity. The important factors when building inbound links are:

• The number of inbound links to your website
• The quality of sites that link to your website
• The relevancy of sites that link to your website
• The anchor text (Anchor Text) of links to your website

Ways To Get Inbound Links To Your Website

There are multiple ways to get inbound links to your website depending on your budget. Many small webmasters or bloggers often do manual link exchanges with other relevant sites. This process takes a long time and efforts, and two-way links are not as favorable as one-way links.

Larger companies often hire SEO professionals to do the arduous tasks of link building.

An effective method to build inbound links is to buy text links ads on relevant websites.

Tips When Buying Links

• Buy links from relevant websites
  Our search functionality allows you search for keywords that exist in the publishers' websites.
• Use various anchor
  text that reflects your Top Keywords. e.g: "Home Insurance", "USA Home Insurance", "Buy Home Insurance"
• Buy links that point to an important page in your website
  e.g: You may want to link directly to the category page of your e-commerce website. If you sell electronics, then you may want to link directly to LCD TVs category ( http://www.mystore.com/lcd-television )
• Keep your links for at least three months to see results
• Search engines also classify websites based on their IP addresses. The more unique websites with different IP addresses linking to your website, the better.
• Track your results by looking at your web analytics (Google Analytics, Omniture, etc). Look at "organic" traffic referral.
• Use Yahoo's Site Explorer to track the number of inbound links to your site. You can do query such as: "link:http://www.mywebsite.com"

To sum up, inbound links are important factor for you to increase your traffic from search engines. The right content optimization and link building campaign can help make your website appear at the top of search engine's results for your keywords, and thus bring more customers to your website.

Attracting Visitors To Your Site From Search Engine Results Page (SERP)

Almost 80% of the top 500 online retailers in North America buy or rent text links directly or indirectly through SEO agencies to optimize their organic search ranking.

Per Comscore Market Research study, 60% of average website's traffic comes from search engines such as Google, Yahoo, and MSN Search. Google, Yahoo, and MSN control 90%+ of the search market share. Google organic search alone drove an average of 41% of all traffic to the websites in Comscore study. In short, Google search is by far the single most important driver of traffic to the average website, twice as large as any other source, ie: Yahoo, MSN.

Incoming links (also known as inbound links and non-reciprocal links) have gained unprecedented importance in high ranking of your website. All major search engines, including Google, Yahoo, MSN, Ask Jeeves, Baidu rely on off-page factors such as Link Popularity to determine how important your site is in order to rank it high. Now web site optimization, no matter how nicely it is done, is not sufficient to get you good rankings. A sufficient number of good incoming links helps your website beat the competition to rank high in Search Engines Result Pages (SERP).

For most websites then, one of the most important things to do to increase traffic is to optimize for search engine's organic search algorithms and create content that speaks to relevant search terms.

One crucial way to optimize for search engine's organic search algorithms is by building inbound link popularities. Ask2Link.com provides an easy way for advertisers to buy and schedule link building campaign using automated system. At the same, publishers earn money for selling non-intrusive text links ads on their website.

Getting Inbound Links From Relevant Websites

If you have a website, the fastest and easiest way for it to get in all the major search engine indexes is to buy static HTML text link ads from authoritative and relevant websites. Even ten strong text links from relevant websites will get your site in the major search engine indexes quicker than promoting it on your own and this will save you a lot of time.

When you buy text link advertising with Ask2Link.com, you can quickly add multiple inbound links to your website from other authoritative relevant websites to help increase your organic search traffic and targeted traffic.

Search Engine Optimization Primer

In a nutshell, there are two major categories of search engine optimization: Onsite (on-page) optimization and Offsite (off-page) optimization.

Onsite optimization means building website that is rich with content and your relevant keywords, proper H1 and Title tags, clear site structure, and getting a good domain name.

Offsite optimization means getting relevant websites to place links to your site with relevant anchor text or keywords.

Did you know that Search Engine Optimization consultants and companies (SEOs) can get search engine rankings to jump with barely a change to a website's text? How do they get their client's websites in the major indexes so quickly? Well, search engine optimization experts learned long ago that SEO is all about "offsite optimization" and the key to a successful offsite optimization campaign is the proper utilization of inbound text links to a website.

In addition, text link ads provide more ways for customers to find your website: to click and navigate to your site. Text links boosts your search engine position, which is a key factor in driving potential customers to your site.

Browse wide variety of high quality text links in various niches

Inbound text links to your website is one of the most important factors in SEO (search engine optimization). Our text links ads are plain static HTML links that can help you get more traffic and increase your organic search traffic. We use server-side ad code so all links are rendered as plain links.

We have many high quality niche blogs and websites that can send targeted traffic and boost your search engine traffic for the keywords in your industry.

SEO (Search Engine Optimization) offers you continual traffic beyond your initial investment dollars. You also only pay a flat price for each text link that you buy, so you don't have to worry about CPC (cost per click) or CPM (cost-per-impression) rates.

Keyword optimization

Source apromotionguide.com

Keyword optimization, the art of choosing the correct keywords, is one of the most important things related to search engine optimization. Sadly, it's also one of the things people tend to spend too little time on. They think up a few keywords quickly, optimize their pages a bit and then submit them to the engines. This usually results in not-so-good rankings under keywords that are poorly related to the site in question.

Before you start optimizing your site for the search engines, you should spend some time in figuring out exactly what keywords, or what keyphrases, you are going to target. Search engines are an excellent source of traffic, but in order to utilize them to their full potential, some effort is required.

What you should do is not to rush things. Sit down, open up your favorite text editor in one window and your site in another. Read through the first page of your site. When you have read it, stop to think. What is this page about? Which of the words that appear in the document describe the contents of the page accurately? What kind of words or phrases would someone use if he was using a search engine and trying to find documents like this?

When you have found the answers to these questions, write down the words and the phrases you have come up with. It doesn't matter if the list becomes too long, as you can always remove some of the excess words later.

When I do keyword optimization, I usually select one or two medium-popular keywords or phrases per page. These are my main targets, and I optimize heavily for them. Then I squeeze a few less common phrases and words into the body text, hoping that they will help the page to come up on some obscure multi-word searches.

Repeat this process for every page on your site. You should be able to create an individual, distinct list of keywords for each page. The different lists should not "compete" with each other, instead each should cover different areas. This does not however mean that there shouldn't be any similarities between your lists - it's perfectly OK to have some, but the lists shouldn't be 100% identical. It is better to have 20 good listings on different search terms than 20 good listings on the same one.

So, now you have your lists ready. The next thing would be to go to Overture's (GoTo) keyword suggestion tool and type in the different keywords and phrases you've come up with. The tool will tell you how many times each keyword and each phrase was searched at Overture during the last month. It won't tell you exactly how popular different words are, since the statistics contain only the searches executed at Overture, but it will give you a general idea.

Because Overture's data is not always 100% accurate, you may also want to visit WordTracker. The service is not free, but the trial option offers a chance to search for good keywords without having to pay a dime. By using both Overture and WordTracker and comparing what they think about the popularity of different keywords, you should be able to separate the words people search for from those that are rarely used.

If some of the words you were planning to select aren't commonly used in searches, you might want to consider dropping them from your list. If other words look like they are used quite a lot, then it might be a good idea to consider adding them. But remember to...

Keep the search engine optimization process in mind!

By now, your list is probably pretty full of very competitive, single-word terms such as "MP3" or "books" or "computers" or whatever. Scratch them. This might sound harsh, but if you're a novice, you have no chance of achieving a top listing under such terms. Even many (dare I say most) professionals tend to avoid them, as they are extremely competitive. There are hundreds of thousands of sites targeting them and even with excellent search engine optimization skills, they are very tough to conquer. What you should do is to narrow it down a little.

Think about different variations of these popular keywords. If you were originally thinking about the keyword "books", how about "buy used books online" or "antique bookstore"? These terms would be, not easy, but easier to rank well under. It is far better to be in the top 10 for a search term with medium usage than to rank 500th for a heavily used term. Select keyphrases that do get searched, but that aren't too competitive.

You might also want to target common misspellings, if some of the keywords related to your site are often spelled wrong . Unfortunately, it is hard to efficiently target misspellings without damaging the authority of your site. Would you buy anything from a person that can't even spell the name of his merchandise? Didn't think so.. So, be careful with those misspellings.

At this point, you should have completed your keyword optimization process and now possess a pretty good list of medium-popularity keyword phrases for each of your pages. I would recommend that you read the search engine optimization article on this site next. It will show you where you should place the keywords you have selected in order to achieve results with the search engines.

Image ALT Tags Optimization

These are the tags that tell what a .gif or .jpg is. Adding ALT (Alternative) descriptions to your IMG tags is quick and easy. You don't have to do any complex HTML coding.

An example of a ALT tag looks like this:

<img src="images/services-pic.jpg" width="100" height="78"
ALT="description here">

If you use images in your Web pages, its good practice to include Alt text for every image that a visitor to your site will see. ALT tags filled with keywords can also be used to boost your keyword frequency and help you achieve better rankings.

Image ALT tags also make your site more accessible to visually impaired people using text readers. Even if your Website is content rich, the alt tags allow you to reinforce what is highly important, the key terms, within the content.

The overall impact of using ALT tags, in terms of search engine optimization, is low. As they have become abused by webmasters who fill alt tags with streams of keywords, the major search engines have lowered the importance of ALT tags in their algorithms. However, ALT tags are a required element for standards-based HTML coding. Every image must have an ALT tag, and each ALT tag must be properly implemented.

Faster Way To Increase Your Alexa Rank

Are you feel your blogs alexa rank is too low, or increase slowly ... try to join a program called manual traffic exchange ... what is manual traffic exchange.

A traffic exchange is a type of website which provides a service for webmasters in exchange for traffic. It is similar to the autosurf concept with the exception that traffic exchanges usually use a manual rotation.
A traffic exchange website receives website submissions from webmasters that join traffic exchange networks. The person who submitted the website then has to browse other member sites on the exchange program to earn credits, which enable their sites to be viewed by other members through the surf system. This increases the number of visitors to all the sites involved. Exchanges enforce a certain credit ratio, which illustrates the amount of websites the surfer must view in order to receive one hit through the program for their promoted website. Many sites offer the ability to upgrade one's membership level for a more equal credit ratio. As the viewers are all website owners or affiliates, it is possible that some might find certain member sites interesting and thus make note of them on their own sites, sending more traffic their way. Most traffic programs also impose a time limit when members are browsing, ranging from 10 seconds to 60 seconds. Some incorporate the use of captcha to ensure user interaction. Almost all traffic exchange programs are free, although many of them offer special features to paid members and offer credits for purchase. Almost all traffic exchange programs encourage users to build their own referral networks, which in turn increases the referrers' amount of credits. The traffic generated in a traffic exchange can be leveraged by using a downline builder to assist the user in building a referral network in the many different traffic exchanges. In practice, traffic exchange programs are generally used by small business owners or marketers who either want free advertising or use the exchange programs for low-budget advertisement campaigns

I Recomended EasyHits4U, It's Free, and have simple layout web design. Just Join, Register your Blog, And Start Surfing you will see your alexa rank will increase faster (try to surf 100 or more a day it boost your alexa rank)

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